Market penetration means
Market Penetration
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The activity or fact of increasing the market share of an existing product, or promoting a new product, through strategies such as bundling, advertising, lower prices, or volume discounts.
The market penetration generated by the new strategy was effective and our next quarters.
For example, if there are million people in a country and 65 million of those people have cellphones, then the market penetration of cellphones would be approximately 22%. In theory, there are still million more potential customers for cellphones, which may be a good sign of growth for cellphone makers. In general.
Description:Personal selling is also known as face-to-face selling in which one person who is the salesman tries to convince the customer in buying a product. It is a promotional method by which the salesperson uses his or her skills and abilities in an attempt to make a sale. Personal selling is a face-to-face selling technique by which a salesperson uses his or her interpersonal skills to persuade a customer in buying a particular product. The salesperson tries to highlight various features of the product to convince the customer that it will only add value. However, getting a customer to buy a product is not the motive behind personal selling every time.
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